THEMES

+Cartagena, the Latin American Summit of Communication, Creativity, Innovation, and Marketing, includes an inspiring, innovative and experiential academic proposal with formats presented by experts around four thematic axes.

PEOPLE, CULTURE

AND SOCIETY

Humanistic, sociological and marketing perspective of the individual and society.

The influence of culture, technological developments and the global world on the individual today.

The industry role towards society: fulfillment of the millennium goals and gaps elimination.

BRANDS AND MARKETING

Reflects on the relationships and links between consumers and brands.

Lets the attendees understand the values that make them lasting.

Brings a global and Latin American view on the challenges of the tools under this discipline.

CREATIVITY AND INNOVATION

How inspire transformation and innovation in the global and competitive society.

Gives the understanding of the challenges and opportunities of creativity and new technological resources for creating content.

Brings knowledge about the importance of Artificial Intelligence, data and and its challenges, as well as its analysis in creating relevant content.

MEDIA,

CHANNELS AND PLATFORMS

Gives the attendees the opportunity to gain further knowledge about the various platforms and their challenges in attracting audiences and generating new content.

Lets the audience to identify opportunities in leveraging the use of platforms to create new business.

To learn about the challenges, limits and the latest trends in measurement systems, data and its analytics.

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